Grill Your Ass Off

After spending four years as a U.S. Army Infantryman, CEO Jason Murff began creating seasonings in his garage while training to be an aircraft pilot in Waco, TX. A Texan to the core, Murff has infused every facet of GYAO products with his sense of duty—and humor—lending military lingo to the names of products from smoked salts to sauces. As he continued to experiment and grow his nascent company, Grill Your Ass Off began to take flight, too, and has since grown into a robust independent company.